Vision
Serious games are an upcoming field within the creative industries. The playful nature of games are increasingly being used for “serious” applications, for example in the field of healthcare. Although the connection between games and healthcare is quite often not the first association, games can in fact have a broad range of possible applications, making a collaboration between both fields a fruitful endeavor. Games can be used to add, augment or otherwise provide a qualitative contribution to a variety of purposes. But most important of all, the power of games as a medium lies in its ability to introduce an element of playfulness, allowing for a change in attitude and point of view on a situation.
Serious games with this purpose can aid patients in their process of rehabilitation, offering new insights into their illness as well as helping them to deal with the difficulties related to their illness. These positive effects in turn make an active contribution to a speedy recovery, augmenting already existing methods and ultimately contributing to shorter therapy. Serious games can also be used in business environments, adding a playful and persuasive character to otherwise bland product manuals or educational tools. In short, games have the power to make complex situations or materials easy, exciting and fun.
Our services
Yellow Riders is your helping hand in the development of applied and serious games. We can help you save time during the development of your game and prevent you from making classic yet costly mistakes.
We use our extensive network of professionals to advise and facilitate any enterprises related to the development of applied games. Quite often there are requests for serious games in the area of healthcare. The problem is that many of these specialised organisations lack the expertise or know-how to effectively develop a game on their own. Yellow Riders can offer help to these organisations, connecting the various parties involved, setting up collaborations, as well as providing these parties with advice or further expertise. This can save both money as well as valuable time, and prevents unnecessary mistakes in the game development.
We offer you our expertise in the form of consultancy by managing and assisting you throughout the whole trajectory of the game development. If you have a project related to healthcare and games, you can contact us.
Games can make an important contribution to healthcare, and we seek to realise this potential. The goal of Yellow Riders is to develop games which change behavior in a fun way. We focus on (preventive) health, using accessible applied games in the fields of exercise, food and wellness. We are specialised in motivation and change behavior by implementing games in various contexts.