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YELLOW RIDERS

 

Privacy Policy, Data Ethics & Clinical Responsibility Statement

Last updated: 10 March 2026

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PRIVACY POLICY

 

Yellow Riders B.V. develops digital therapeutic tools and cognitive support applications designed to improve daily functioning, rehabilitation outcomes, and self-management for individuals experiencing cognitive challenges.

This Privacy Policy explains how Yellow Riders collects, processes, stores, and protects personal information when using our digital services, including:

  • Karman Line – a digital therapeutic platform used within rehabilitation programs

  • OtonoME – a post-therapy assistant designed to support planning, task execution, and daily cognitive strategies after formal rehabilitation

Yellow Riders processes personal data in accordance with the General Data Protection Regulation (GDPR) and applicable international privacy regulations.

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1. Data Controller

 

Yellow Riders B.V. The Netherlands

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Yellow Riders B.V.
The Netherlands
Email: hello@yellowriders.com

 

Yellow Riders acts as the data controller for data processed through its applications unless otherwise specified in agreements with clinical or research partners.

 

2. Purpose of our services

Karman Line and OtonoMe are designed to:

  • support cognitive rehabilitation

  • assist users with planning and executing daily activities

  • support compensation strategies for cognitive challenges

  • improve autonomy after neurological conditions or brain injury

Our systems use digital tools and serious games to support these goals.

Our applications are support tools and do not replace professional medical advice or treatment unless explicitly integrated within a clinical program.

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3. Data we collect

We collect only the data necessary to provide and improve the services.

Depending on the application and user activity, this may include the following categories.

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3.1 User-generated content

Users may voluntarily create content within the applications, such as:

  • goals

  • tasks

  • reminders

  • notes

  • survey responses

This information is stored to allow the app to function and to help users organize daily activities.

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3.2 Device identifiers

Our applications generate a device-based identifier that allows the system to store and retrieve user data associated with the device.

This identifier:

  • does not directly identify a person

  • is used to store user tasks and progress

  • may reset when the application is removed or reinstalled

 

3.3 Optional profile information

Some applications allow users to optionally provide:

  • name

  • language preference

Providing this information is not required to use the service.

 

3.4 Photos uploaded by the user

Certain features may allow users to add photos to tasks or activities, for example to recognize objects in the environment.

Photos are typically stored locally on the user's device, unless the user explicitly chooses to upload them.

 

3.5 Application version and system information

For maintenance and compatibility purposes the application may record:

  • app version

  • device type

  • operating system version

  • language settings

This information helps ensure correct operation and troubleshooting.

 

4. Data we do not collect

Our applications do not collect or store the following types of data:

  • financial or payment information

  • precise GPS location

  • contact lists

  • calendar data

  • advertising identifiers for marketing purposes

  • health sensor data from wearable devices

Subscription payments are processed by Apple App Store or Google Play, and Yellow Riders does not receive or store payment card details.

 

5. How we use data

Collected data is used only for the following purposes.

 

Providing app functionality

To allow users to create, manage, and complete tasks, goals, and reminders.

 

Maintaining and improving the service

To identify technical issues and improve usability and performance.

 

Scientific research and validation

To evaluate and improve digital therapeutic methods used in our applications.

Where data is used for research purposes it is pseudonymized or anonymized.

 

6. Scientific research and partnerships

Yellow Riders collaborates with clinical and academic partners, including universities and rehabilitation institutions, to evaluate and improve digital therapeutic approaches.

Research activities may involve:

  • analysis of anonymized activity patterns

  • evaluation of behavioral outcomes

  • validation of cognitive training methods

No personally identifiable information is shared for research purposes without explicit consent.

 

7. Data security

Yellow Riders applies appropriate technical and organizational safeguards to protect personal data, including:

  • encrypted data transmission (HTTPS/TLS)

  • secure server infrastructure

  • pseudonymized identifiers

  • restricted database access

  • separation of identity data and activity data where applicable

We continuously review our security measures to maintain a high level of data protection.

 

8. Data retention

User data is retained only as long as necessary to provide the service.

Users may request deletion of their account and associated data at any time.

Account deletion requests can be submitted via:

https://yellowriders.com/delete-account

After verification, associated data will be deleted within a reasonable period unless retention is required by law.

 

9. Your privacy rights

Under the GDPR, users have the right to:

  • access their personal data

  • correct inaccurate information

  • request deletion of their data

  • withdraw consent where applicable

  • restrict or object to certain processing activities

  • request data portability where applicable

Requests can be submitted using the contact information below.

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10. Third-party services

Our applications may rely on trusted service providers for infrastructure or platform services, such as:

  • cloud hosting

  • app distribution platforms (Apple App Store and Google Play)

These providers process data only as required to operate the service.

 

11. Children

Our applications are not specifically intended for children under the age of 13 unless used within supervised rehabilitation or research programs.

Where required, parental consent or institutional supervision will apply.

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12. Updates to this Privacy Policy

We may update this Privacy Policy when our services evolve or legal requirements change.

The most recent version will always be available on our website.

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Data Ethics & Clinical Responsibility Statement

At Yellow Riders, we build digital therapeutic tools and cognitive support systems with the understanding that these products can affect people in vulnerable situations.

We therefore commit to the following principles.

 

1. Human wellbeing comes first

Our first responsibility is to support the wellbeing, dignity, and autonomy of the people using our products.

We aim to design tools that are supportive, understandable, and appropriate for people with cognitive challenges, including people recovering from brain injury.

 

2. Technology supports care, not replaces it

Karman Line and OtonoMe are designed to support rehabilitation, self-management, and daily functioning.

They do not replace qualified clinical judgement, diagnosis, or emergency care.

Where a product is used within a rehabilitation pathway, we expect clinical supervision and professional responsibility to remain clear.

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3. Data minimization and proportionality

We aim to collect the minimum amount of data needed to make the service work.

We do not collect personal data simply because it may be useful later. We collect data only where there is a clear functional, scientific, or legal reason to do so.

 

4. Transparency and understandable communication

We aim to explain clearly:

  • what data is collected

  • why it is collected

  • how it is used

  • when it is stored, anonymized, or deleted

We also aim to communicate honestly about what our products can and cannot do.

 

5. Privacy and security by design

We design our systems with privacy, pseudonymization, and security in mind from the start.

Where possible, identifying information is separated from behavioral or activity data. Access to data is restricted and protected through technical and organizational safeguards.

 

6. Scientific integrity

Where our products are used for research, validation, or clinical evaluation, we aim to follow accepted scientific and ethical standards.

We value reproducibility, methodological care, and honest reporting of results.

 

7. Responsible innovation

We recognize that digital health tools can create both opportunity and risk.

As a result, we treat product development as an ongoing responsibility. We continuously evaluate usability, safety, interpretability, and expected benefit, and we improve our systems when shortcomings are identified.

 

8. Respect for user control

Users should be able to understand their relationship with the product and exercise control over their own data where applicable.

This includes the ability to request deletion of account-related data and to receive clear information about how the service works.

 

9. Collaboration with care and research partners

We work with clinicians, rehabilitation specialists, and academic institutions to improve both product quality and scientific grounding.

We believe responsible digital therapeutics should be built in dialogue with practice, not in isolation from it.

 

10. Continuous improvement

We see privacy, ethics, and clinical responsibility as continuous processes rather than one-time statements.

We will keep refining our products, policies, and safeguards as technology evolves, clinical knowledge improves, and user needs become clearer.

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Contact

For questions please contact:

hello@yellowriders.com

Yellow Riders B.V.

The Netherlands

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